Dublin, Ireland. March 14, 2012. 

Brutally difficult indie survival strategy zombie game World of the Living 
Dead has broken down the barricades and officially burst into open beta. 
A freshly reanimated Los Angeles County server is only the start of a 
worldwide zombocalypse simulation which takes a different approach to the 
zombie game. Focusing on survival rather than headshots, WotLD is for 
the hardcore gamer who likes to think ten steps ahead. 

Trailer and gameplay video: http://youtu.be/CZQQ_r41KeY
 
Anyone can play now at www.worldofthelivingdead.com
 
WotLD makes innovative use of Google Maps and US Census data to create a 
massive game universe based on real-world locations. Zombie numbers in 
each city block react to player activity as they scavenge for supplies, 
kill zeds or raid other survivors. Realistic starvation and dehydration 
combine with the effects of fear and fatigue to make it tough to survive 
in a game where every city block is teeming with faceless hordes of the 
living dead. 
 
“World of the Living Dead is dark and unforgiving. It’s designed for 
gamers who want a real challenge,” said developer Dave Barton. “The 
zombie genre is about difficult moral decisions, about vicious 
competition for limited supplies after civilization has collapsed. Do 
you feed everyone? Do you sacrifice a bitten survivor? Do you attack a 
squad of weaker survivors? WotLD forces players to make these choices 
every day.” 

With a unique background story involving a desperate “survival of the 
fittest” plan by the shadowy National Emergency Control & Relief Agency, 
bonus collectibles, drag and drop inventory management and a flexible 
approach to developing skills and managing multiple characters, WotLD is 
unlike any other massively-multiplayer zombie game on the Internet. 
 
World of the Living Dead feature list
------------
* Survival strategy zombie MMO browser game
* Huge game universe, starting with all of Los Angeles County
* Background story based on a drastic plan to save humanity
* Competition for limited resources - locations do not replenish
* Realistic character needs based on fear, fatigue, hunger and thirst
* Hardcore PvP with character permadeath and item looting from corpses
* Establish upgradeable safehouses and claim territory
* Control multiple characters with unique skill development paths
* Real-world weapons and items
* 150+ in-game collectible bonus cards
* Dozens of achievements for surviving, fighting and exploring
* Over 9 million zombies!
 
WotLD logo and press kit with screenshots available at 
http://ballardia.com/wotld-presskit.zip 
 
About Ballardia
---------------
World of the Living Dead is the first game from Irish independent studio 
Ballardia. Founded by former Jolt Online Chief Game Designer, Dave 
Barton (Legends of Zork) and former Jolt Online CTO, Kulpreet Singh, 
they are focusing on developing entertaining, challenging and deep 
browser games. For more information, see www.ballardia.com. 

About Ballardia

Why are we called Ballardia? We wanted a name that evoked the atmosphere of the kind of games we intend to make, and we love the work of J.G. Ballard. Ballardia hopes to be a source of the ballardian in gaming.

Forget about pretty little farms and easy progress. Ballardia makes games that force players to fight tooth and nail for resources, to make difficult decisions about survival.

BALLARDIAN (adj) 1. of James Graham Ballard, the British novelist, or his works (2) resembling or suggestive of the conditions described in Ballard's novels and stories, esp dystopian modernity, bleak man-made landscapes and the psychological effects of technological, social or environmental developments.